We create original content.

Case Study
Dimes case study
Dimes × Cool Lime

One brief. Hundreds of assets.

An ongoing content system for Dimes. Shot vertical first, delivered ready to publish.

Challenge

Every channel, every week.

Native content at social speed, without a heavy production cycle.

Outcome

One crew, one day, 40+ assets.

Real people on camera, shot 9:16 first, delivered ready to publish.

Our Services

Your outsourced crew for creative social content. Agencies and brands bring us in for the idea and the shoot. Shooting is the hard part, and compact shoots are what we do best. We sort the cast and the creators, shoot the day and deliver it edited.

01Ideas and Scripts
02Compact Shoots, film and social
03Casting
04Influencers and Seeding
05Edited and Ready to Post
Bring us in ↗

Not copy paste.

Hand by hand.

Every frame ours.

1 in 2
Almost half of what an ad sells is decided by the idea itself, not by the media budget or the targeting.
Source: Nielsen Catalina Solutions, 2017
4x
Ads built on a strong idea make four times more profit than ads built on a weak one.
Source: Kantar, The Power of Creative
2x
Ads that make people feel something are twice as likely to grow a business as ads that only explain.
Source: Binet and Field, IPA Databank
1 in 5
Fewer than one in five ads clear the bar for real business impact. We write for that one.
Source: System1, Test Your Ad
Manifesto

People lovepeople

Who we are

A human centred creative production company. Agencies and brands bring us in as their outsourced crew for creative social content. Compact shoots are our craft: we come in, we shoot, we leave, and we deliver it edited. Every frame shot by us, every idea written by us.

What we believe

People don't fall in love with brands. They fall in love with people. We don't chase trends, we set them. AI doesn't drive us. People do.

Brave ideas

Bring us the crazy, brave idea. We don't have many limits.

The spec

We shoot for the story first, then cut for every feed. Organic, native or paid, delivered in the right format.

The story

Every brand has its own story. We work inside its goals, its world and its mechanics, and we never lose the fundamentals of advertising.

The plus

The plus is a pharmacy sign. You walk in with a problem, you walk out with the fix. It is also an addition: karargah plus your agency, plus your brand, plus whatever the day needs. We are the thing you add when an idea has to become a film by Friday.

Old school

We type. We write by hand first. We shoot with real people in the room. The tools are new, the mindset is old: an idea, a crew, a day, and someone who answers the phone.

Open source

Every good idea in the room belongs to the work. Not copy paste. All original. Hand by hand.

If you need
  • Ideas and scripts for your next campaign
  • A compact shoot day: film, organic cuts and paid variations
  • Casting, from real people to faces
  • Influencers and seeding, with our partners
  • Edit, sound and delivery, ready to post
  • One day. Whatever it gives, it's yours.
The crew
  • Directors and production teams
  • Copywriters
  • Art directors
  • Post production, 2D and 3D artists
  • Sound and mix
  • Event coordinators
Crew

Six people. No departments. We treat a shoot like a canvas and still wrap on time.

I shoot the way a painter sketches. Fast, by hand, before the light changes. The frame nobody planned is usually the one.

Umut Çubukçu, Director